Increase conversion through visible price progression
Make deeper discounts work harder: your audience actively drives the discount
Create stronger LIVE engagement with real-time price movement
Stay in control: the price never goes below your floor price
Who is eligible to use Price Cut?+
Both the seller and the linked creator must meet the requirements: the seller needs a Shop Performance Score (SPS) of 3.5 or higher, and the creator needs a Creator Health Score (CHR) above 150.
How does the price go down?+
Before the target participant count is reached, each shopper who joins lowers the current price once. Drops are larger early in the activity and smaller as the price approaches the floor.
What price will participating shoppers pay?+
The final price reached when the activity ends. The activity does not need to reach your floor price for participating shoppers to complete their purchase.
What happens if shoppers reach the floor price before the activity ends?+
Participating shoppers get the floor price. If activity inventory remains, other shoppers in your LIVE can also buy at the floor price until the activity ends or inventory runs out.
When are shoppers charged?+
Shoppers pre-authorize payment when they participate, and are charged automatically at the final achieved price when the activity ends.
How do I control how low the price can go?+
You set the floor price before the activity starts. The price will not go below it.
How many shoppers should I set as the target?+
Choose a target that is realistic for your expected LIVE traffic and the price movement available between the starting price and floor. The target must also be lower than your activity inventory.
How many times can a shopper cut the price?+
Once per activity.
How long can a Price Cut run?+
15 seconds to 20 minutes.
When is inventory reserved for the activity?+
Inventory is validated and locked when you start the activity, not when you create it.
Can I use any product?+
In this phase, eligible products must have one consistent selling price across SKUs. Your activity inventory also cannot exceed available product stock.
Can I run Price Cut at the same time as LIVE Flash Sale or LIVE Group Deal?+
No. Price Cut cannot be active at the same time as LIVE Flash Sale or LIVE Group Deal.
Can I stop the activity after shoppers start participating?+
No. Once shoppers have participated, the activity cannot be ended early. If no one has participated, you can end it.
Can coupons or other subsidies be used with Price Cut?+
Yes. Price Cut can stack with seller and platform coupons, as well as platform product subsidies, subject to applicable campaign rules. It is mutually exclusive with LIVE Flash Sale and LIVE Group Deal.
What products are a strong fit for Price Cut?+
Products with sufficient inventory and meaningful promotional price flexibility, especially when a visible price movement can enhance the shopping experience or when you want to move selected inventory more efficiently.
How is Price Cut different from LIVE Flash Sale?+
Flash Sale shows the full lower price immediately. Price Cut turns the discount into a live progression: shopper participation pushes the price down over time, creating visible progress and more reasons to join.
How is Price Cut different from LIVE Group Deal?+
Group Deal unlocks one fixed price when a small group fills. Price Cut lowers the price step by step as shoppers participate, and participants pay the final price reached even if it did not reach the floor price.
What should I tell shoppers before starting?+
That joining the Price Cut is a purchase commitment: participation pre-authorizes payment, and they'll be charged the final achieved price when the activity ends.
Will the Price Cut price affect my product's lowest price in the past 30 days for campaign price checks?+
No. Price Cut prices, including the floor price, are not counted toward your product's lowest price in the past 30 days, so running a Price Cut will not affect the price checks used for campaign registration.
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